Movement for mood boost
Motivation and behavioral change ~ active aging
People are exploring lower-intensity movement practices—like yoga, Pilates and stretching—not to look good but to relax and to address anxiety and depression. In 2021, two of the top three reasons people wanted to train were to feel good and to feel better mentally. This coincides with the “body neutrality” movement of appreciating what the body can do (rather than what it looks like) and of overall learning to view one’s body with acceptance.
Motivation and Behavioral Change
Understanding behavioral change is recognized as foundational education for fitness professionals. It’s not enough to know how to design training programs: Fitness professionals need to meet people where they are and understand their individual “why” and how to best support them. Consumers note that they want the motivation that fitness professionals provide.
Active Aging
Baby boomers propelled the movement toward integrative medicine and want and need fitness services. During 2022, U.S. boomers were the second-largest population group with 69.6 million people between ages 58 and 76. Thirty-five percent of baby boomers exercise but are underserved by the fitness industry. Members of this generation are redefining aging, enjoying competitive sports and active leisure over their lifespans.
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